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Tuesday, May 29, 2012

madonna the queen of pop

Is madonna still the Queen of Pop?

Just as Elvis was simply ‘The King’ and Michael Jackson was the ‘King of Pop’, so Madonna has been titled the ‘Queen of Pop’. It’s both a recognition of her phenomenal three decades-long career and an easy narrative hook by which her every comeback and fall from grace can be measured. Given the moniker is bandied about so much, we decided to investigate what it actually means and whether Madge still deserves such an illustrious honour?

Rather than give you a straight up answer, we’ve decided to play devil's advocate instead. Mainly because it seemed more fun to nudge and wink at a conclusion than shout it out load. After all, no one understands the power of suggestion more than Madonna.

“Of course Madonna is still the Queen of Pop! All other female popstars are a pale imitation.”

Before we delve into Madonna’s pervasive influence over pop culture, a few statistics for you:
  • 60 - the total of UK Top 10 singles Madonna holds to her name (including 13 Number 1 singles)
  • 6.3 million - the number of people who saw Madonna in concert over the course of the 2000s
  • 300 million - the global records sales Madonna has achieved to date
Until any female popstar matches these figures they can’t possibly claim to be the Queen of Pop. To suggest otherwise is as laughable as Crossroads when compared to the triple Golden Globe winning Evita. It’s Madonna’s world, we all just happen to be living in it.

No other performer has managed to manipulate the showbiz world to their benefit while codifying society’s changing attitudes to sex, religion and celebrity. Sure she’s a walking contradiction, able to garner the praise of pro-choice campaigners for ‘Papa Don’t Preach’ and the condemnation of the Papacy which called for a boycott of her Blond Ambition tour. Yet it’s this relentless dedication to controversy and its resulting publicity, that has set a model on which modern popstars thrive to this very day.
Take Katy Perry foaming whipped cream out of her boobs in the ‘California Gurls’ video. Shocking? Sort of, but not quite as provocative as Madonna simulating sex in a wedding dress and ‘Boy Toy’ belt live on stage at the 1984 MTV Video Music Awards. What about Nicki Minaj undertaking an exorcism during ‘Roman Holiday’ at the Grammys this year? It’s a good effort but still not quite up there with filming a Church altar-based interracial sex scene with a Christ-like figure for the ‘Like A Prayer’ video.

Lest we forget, these iconic instances were built on the back of some of the best pop songs of all-time. Where many tracks from the 80s and early 90s heyday of synthetic dance-pop have wilted in the 21st century spotlight, ‘Into The Groove’, ‘Vogue’ and ‘Express Yourself’ remain ubiquitous to this very day. Much as Lady Gaga might wish otherwise. The hits have continued to roll in too, from ‘4 Minutes’ to ‘Ray Of Light’, Madonna’s thriving existence serves as a staggering riposte to pop’s eternal obsession with youth.
In her older, more demure guise, the ‘Hollywood’ star still shines at a record breaking radiance. Her 2008-09 Sticky & Sweet jaunt around the world grossed $408 million, making it the fourth highest grossing tour of all time. Last month, MDNA also broke the record for iTunes pre-orders hitting the Number 1 chart spot in 50 countries. No wonder Live Nation shelled out a mind-boggling $120 million in 2007 for a 10-year deal encompassing all of Madonna's future music and music-related businesses.

If such a formidable legacy combined with her global pull as a live performer does not ensure Madge’s status at the top of the pop pile, then what does? As Nicki Minaj proclaims herself on MDNA’s ‘I’m A Sinner’, “There’s only one Queen and that’s Madonna. Bitch!

“How can Madonna possibly be the Queen of Pop? She can’t even make the Radio 1 playlist"

Before we delve into Madonna’s waning influence over pop culture, a few statistics for you:
  • 37 - The peak UK singles chart position for ‘Gimme All Your Luvin’’ (Madge’s last single ‘Revolver’ only reached 130)
  • 9 - The Material Girl’s ranking on the list of [UK radio’s most played artists](http://comparemyradio.com/artists0
  • £183,000 - The total UK box office receipts for Madonna’s W.E. (it’s original budget was $28.2 million)
No female popstar who so desperately clings to relevance and fails to achieve it can be described as the Queen Of Pop. To suggest otherwise is as laughable as Glitter when compared to the twice MTV Movie Awards nominated Crossroads.

Being the Queen of Pop is like holding the Olympic 100 metres gold medal; it’s great while you have it but once that title is lost, you’ll never get it back. While Madonna redefined the roles of sex, religion and celebrity in pop music, she did so by pillaging from various pre-established cultural narratives. The sultry blond persona of Marilyn Monroe, the glossy MTV productions of Michael Jackson and Duran Duran, plus a wealth of dance music genres like house, rave and disco.
To deny Madge’s modern rivals top dog status simply because they’re stepping in her footsteps is a line of argument that’s as preposterous as Emeli Sandé’s quiff. Rihanna’s forthcoming role in Battleship may be vaguely reminiscent of the ‘Girl Gone Wild’ hitmaker’s appearance in Desperately Seeking Susan but that itself bore to mind Elvis’ dalliances in Love Me Tender. Likewise Lady Gaga’s 500,000 shifting The Remix album directly emulates Madonna’s You Can Dance, yet this championed a format popularised eight years earlier by Sly & The Family Stone.

If Madonna is not the Queen of Pop, who is? Run through the list of super massive popstars and there’s only one real answer. Katy Perry? Too reliant on her (loose) girl next door image to really push the envelope. Britney? As great as Femme Fatale was, it remains the ‘If U Seek Amy' chanteuse’s lowest selling album in the US to date. Rihanna? Arguably but her definition of ‘shocking’ rarely extends beyond performing in a pair of ‘fuck you’ embossed trainers with the offending phrase written in an impossibly small font.
Obviously, this leaves only Lady Gaga. A woman who deems the best way to arrive at the Grammys is in an egg. A woman who uses her position at the pinnacle of pop culture to pontificate on gay rights via the medium of unicorn-based imagery. A woman who in the space of two album cycles has already released ‘Bad Romance’, ‘Poker Face’ and ‘Judas’. No wonder Madge recently tried to pass her off as "reductive".
Gaga has re-appropriated imagery long associated with Madonna but she’s also clever enough to make what she borrows her own. Certainly, the ‘Alejandro’ video is similar to the promo for ‘Like A Prayer’ when viewed from the perspective that Benedict XVI is going to be adding neither to his private YouTube playlist. Stylistically, the pair are miles apart. Just try to imagine Madonna in a meat dress or Gaga nabbing an Abba sample for her next single. Ed Sheeran will record an album of black metal Michael Buble covers before either happens.
Just as Elvis was simply ‘The King’ and Michael Jackson was the ‘King of Pop’, so Madonna has been titled the ‘Queen of Pop’. It’s both a recognition of her phenomenal three decades-long career and an easy narrative hook by which her every comeback and fall from grace can be measured. Given the moniker is bandied about so much, we decided to investigate what it actually means and whether Madge still deserves such an illustrious honour?

Rather than give you a straight up answer, we’ve decided to play devil's advocate instead. Mainly because it seemed more fun to nudge and wink at a conclusion than shout it out load. After all, no one understands the power of suggestion more than Madonna.

“Of course Madonna is still the Queen of Pop! All other female popstars are a pale imitation.”

Before we delve into Madonna’s pervasive influence over pop culture, a few statistics for you:
  • 60 - the total of UK Top 10 singles Madonna holds to her name (including 13 Number 1 singles)
  • 6.3 million - the number of people who saw Madonna in concert over the course of the 2000s
  • 300 million - the global records sales Madonna has achieved to date
Until any female popstar matches these figures they can’t possibly claim to be the Queen of Pop. To suggest otherwise is as laughable as Crossroads when compared to the triple Golden Globe winning Evita. It’s Madonna’s world, we all just happen to be living in it.

No other performer has managed to manipulate the showbiz world to their benefit while codifying society’s changing attitudes to sex, religion and celebrity. Sure she’s a walking contradiction, able to garner the praise of pro-choice campaigners for ‘Papa Don’t Preach’ and the condemnation of the Papacy which called for a boycott of her Blond Ambition tour. Yet it’s this relentless dedication to controversy and its resulting publicity, that has set a model on which modern popstars thrive to this very day.
Take Katy Perry foaming whipped cream out of her boobs in the ‘California Gurls’ video. Shocking? Sort of, but not quite as provocative as Madonna simulating sex in a wedding dress and ‘Boy Toy’ belt live on stage at the 1984 MTV Video Music Awards. What about Nicki Minaj undertaking an exorcism during ‘Roman Holiday’ at the Grammys this year? It’s a good effort but still not quite up there with filming a Church altar-based interracial sex scene with a Christ-like figure for the ‘Like A Prayer’ video.

Lest we forget, these iconic instances were built on the back of some of the best pop songs of all-time. Where many tracks from the 80s and early 90s heyday of synthetic dance-pop have wilted in the 21st century spotlight, ‘Into The Groove’, ‘Vogue’ and ‘Express Yourself’ remain ubiquitous to this very day. Much as Lady Gaga might wish otherwise. The hits have continued to roll in too, from ‘4 Minutes’ to ‘Ray Of Light’, Madonna’s thriving existence serves as a staggering riposte to pop’s eternal obsession with youth.
In her older, more demure guise, the ‘Hollywood’ star still shines at a record breaking radiance. Her 2008-09 Sticky & Sweet jaunt around the world grossed $408 million, making it the fourth highest grossing tour of all time. Last month, MDNA also broke the record for iTunes pre-orders hitting the Number 1 chart spot in 50 countries. No wonder Live Nation shelled out a mind-boggling $120 million in 2007 for a 10-year deal encompassing all of Madonna's future music and music-related businesses.

If such a formidable legacy combined with her global pull as a live performer does not ensure Madge’s status at the top of the pop pile, then what does? As Nicki Minaj proclaims herself on MDNA’s ‘I’m A Sinner’, “There’s only one Queen and that’s Madonna. Bitch!

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